Dentsu’s Participation In Tokyo Olympic Games

  • 18/08/2021
  • NEWS
  • 15件


Japanese advertising and marketing titan Dentsu gave away numerous dollars to Tokyo’s successful quote to organize the 2020 Olympic Games and lobbied participants of the International Olympic Committee (IOC) in 2013 regardless of holding a long-lasting contract with that said body to market the Games.

Reuters also reports that Dentsu collaborated with a Singaporean expert believed by French detectives to bribe Olympic voters in Tokyo’s favour.

The consultant, Tan Tong Han, is suspected of passing a sum of $2.3 million spent to his firm, Black Tidings, by Tokyo’s campaign committee– to Papa Massata Diack, the kid of International Olympic Council member Lamine Diack, to acquire votes for Tokyo. Diack was founded guilty in France on 16 September in a separate case for covering Russian doping in return for bribes. He was sentenced to at least two years behind bars.

According to Reuters, Dentsu moved $6.2 million into the sponsorship account of the Tokyo campaign. The formerly undisclosed payment was more than 10% of the total that bid sponsors given.

Dentsu has verified the repayment yet decreased to define the quantity. It claimed that its team had supplied “suggestions and detailed to the quote board” when requested but had no authorities getting in touch with the function.

The business said its tasks during Tokyo’s campaign adhered to the IOC’s policies of conduct and, to its understanding, did not infringe on the regulation that forbade IOC enrollers and marketing companions from sustaining or advertising any candidate cities involved in an Olympic proposal.

Post 10 of the IOC’s guidelines of conduct for cities competing to host the games states that its top tier of advertisers as well as marketing companions “will refrain from supporting or promoting any of the cities” to “maintain the honesty as well. As neutrality” of the bidding procedure.

” We contributed to reaction to a request for assistance from the bid board, after an appropriate inner company process,” Dentsu said in a declaration. It did not claim precisely how the money was made use of.

The IOC informed Reuters that Dentsu had been “contracted by the IOC to provide services which were not linked to the candidature of any city.”

What is Dentsu thought of doing?

French investigators are examining whether kickbacks were paid to safeguard the Tokyo video games and inspect Dentsu’s function.

Dentsu recommended the hiring of Tan by the Tokyo Olympic campaign. Its role is outlined in transcripts of interviews firm executives provided to detectives designated by the Japanese Olympic Committee (JOC) to examine whether there had been any misbehaviour in the course of Tokyo’s campaign to hold the Games.

Kiyoshi Nakamura, an elderly Dentsu executive, told JOC detectives in 2016 that the IOC had what he called a “grown-up understanding” of Dentsu’s function in functioning directly with the Tokyo campaign. “They (the IOC) informed us not to do it openly,” Nakamura informed investigators, according to a transcript of his 2016 meeting seen by Reuters, not formerly reported.

Why is the proposal being examined?

The private investigators worked with the JOC to check whether any corruption in the Tokyo bid discovered no misbehaviour in the last report made public in 2016. The records from the JOC probe, including meeting transcripts, were never offered to French prosecutors.

Previous JOC principal Tsunekazu Takeda was put under ‘formal examination’ by French district attorneys because he signed off on hiring Tan. Takeda stepped down from both the IOC and the JOC in 2015.

Nakamura, who ran Dentsu’s sports company at the time of the campaign, informed JOC detectives that Dentsu “understood one of the most” about IOC members and intended to aid the Japanese cause.

Nakamura told JOC private investigators in 2016 that he was asked for his point of view on Tan by two members of Tokyo’s campaign. Nakamura said he responded that Tan had done great on various other significant sports occasions and communicated his support for employing the professional to Nobumoto Higuchi, the then-secretary general of the Tokyo bid.

Nakamura’s meeting transcript shows he likewise informed JOC private investigators that Tan could “protect” members of IOC, such as Sergey Bubka, senior vice president at the International Association of Athletics Federations.

In meetings with Reuters, both Higuchi and his deputy Kohei Torito, Dentsu’s input was vital to Tan’s hiring. According to the records, Torito told detectives: “We intended to do this after Nakamura said ‘this guy is excellent.'”.

After preserving Tan in July 2013, Torita claimed officials involved in Tokyo’s campaign had no direct communication with him. “After that, Dentsu actioned in as an intermediary,” coordinating on invoices and interactions, the previous Tokyo campaign authorities told JOC private investigators, according to transcripts of meetings seen by Reuters.

Both Torita and Nakamura informed the detectives Dentsu had regular contacts with Tan’s business, Black Tidings. At the end of July, Takeda approved the initial settlement to Black Tidings, a virtually $1 million transfer.

Shortly after Tokyo won the Olympics in September 2013, Dentsu got in touch with authorities benefiting Tokyo’s campaign to relay Tan’s request for additional payment, Torita said, without recognizing the authorities.

A month later on, Tan obtained the second repayment of $1.3 million from Tokyo’s campaign committee, financial institution documents reveal. Toronto, who produced the contract for the settlement, informed JOC private investigators it was a “success charge” paid to consultants after Tokyo secured the Games.